CAL SHELTON
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Free Google Ads audit · UK

Most Google Ads accounts are quietly burning 20–30% of their budget. Find out if yours is one of them.

A straight, no-pitch audit of your account — wasted spend, missing conversion tracking, quality score issues, search terms burning budget for nothing. Fill in the form, I review it personally, and we get on a short call to walk through exactly what I found.

Get your free audit → Free · No obligation · Reviewed personally
Most "free audits" vs. this one

Why most free audits are a sales pitch in disguise

Most "free audits"This one
Who reviews itAn algorithm, sight unseenMe, personally
What you getA generic PDF pushing more spendSpecific fixes, plain English
What's actually checkedSurface-level headline statsQuality score, conversion tracking, search terms, budget pacing, wasted spend
The catchA sales call disguised as an auditNone — take the findings and go, or don't
Why I built this

I kept hiring marketing agencies who took my money each month, gave me limited transparency, and were consistently inconsistent — one good month, one bad month, one quietly killed two months of patient bookings overnight, another 17x'd my Cost Per Lead.

So I connected AI directly to my Google Ads and Meta accounts to get the visibility no agency had ever given me.

Now AI manages my ad campaigns with performance that beats every agency I ever paid. This audit is the same review I'd run on my own account — I do it for other business owners for free, no strings, before anyone pays me anything.

— Cal Shelton, Co-Founder, Precision MSK Health
Get your free audit

Tell me about your account. I'll review it myself.

Don't know it? Leave it blank — we'll find it together on the call.

No obligation. No card details. I review every submission myself — usually back to you within 2 business days with a time to walk through what I found.

First client
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client
"In the session, I sorted out conversion tracking and Google Tag Manager, and it's already helped streamline my Physio and Women's Health ad campaigns. It's a really good, useful setup for small business owners who need a helping hand that doesn't cost the earth."
— Tania Matos, Physiotherapist & Pilates Instructor, Body Alliance
Questions

Is this actually free?

Yes. No card details, no catch. I review your account personally and tell you what's actually wrong.

What do I need to give you access to?

Nothing to start. Fill in the form and I'll review what's checkable from that, plus anything you're happy to share. If it makes sense to go deeper, I'll ask you to link a read-only manager account to yours — a two-minute process, and you can say no at any point.

What happens after I submit the form?

I go through it personally, usually within 2 business days, then email you a time to walk through the findings on a short call. No script, no pressure.

Do I have to book the paid setup call afterwards?

No. Some people take the findings and fix things themselves, or hand them to whoever already manages their ads. If you want AI running it for you instead, that's the £500 setup call — entirely optional.

I don't have a Google Ads account yet

That's fine — say so in the form. We'll talk through whether Google Ads is even the right channel for you before anything else.

Ready when you are

See what's actually happening in your Google Ads account — free, straight, no pitch.

Get your free audit → Free · 2 business days · No obligation