Find out what's wasting your Google Ads budget, and what I'd fix first.
Answer four questions and I'll send you the five issues most likely to be costing you leads or customers, each one ranked with what it's probably costing. Tracking, wasted searches, Quality Score, budget allocation and bidding.
Four questions · Back within 24 hours · No call, ever.
Most audits cost you a call before they tell you anything.
The usual deal: book a slot, sit through a discovery call, hand over account access, then maybe hear something useful. This one starts with four questions and comes back to you in a day.
| Most "free audits" | The 5 Fixes Report | |
|---|---|---|
| What it costs you | A 45-minute discovery call | Four questions, about two minutes |
| What you get | A generic PDF pushing more spend | Your top 5 fixes, ranked, plus what each is likely costing you |
| Account access to start | Required up front | None. Your website is enough to begin |
| How fast | “We’ll get back to you” | Back within 24 hours, reviewed by me |
| What's actually checked | Surface-level headline stats | Your landing pages, live ads and tracking setup. Add read-only access and it covers search terms, Quality Score and where budget is going |
| The catch | A sales call disguised as an audit | None. Straight to your inbox, no call to unlock it |
Chartered Accountant · Co-Founder, Precision MSK Health
I'm Cal Shelton, a Chartered Accountant and business owner. After years of paying others to manage advertising for my own businesses, I built an AI-powered system that gives me direct visibility into what's happening in the account.
The Five Fixes Report is the same review I use on my own accounts, applied to yours.
Four questions. That’s the whole form.
Already running Google Ads? That’s all I need to start. I’ll go through it and send you the five things I’d investigate first.
Free, no card details. I go through every submission myself and email the report within 24 hours. There’s no call to book and nothing to unlock. The report is yours, and you can ignore me forever afterwards.
Not running Google Ads yet? Join the free Wednesday workshop instead →
"In the session, I sorted out conversion tracking and Google Tag Manager, and it's already helped streamline my Physio and Women's Health ad campaigns. It's a really good, useful setup for small business owners who need a helping hand that doesn't cost the earth."
Is this actually free?
Yes. No card details, no catch, and no call to book. I go through it myself and email you the report.
What do I need to give you access to?
Nothing. Your website is enough to start. I can check your landing pages, your live ads, whether tracking is firing and whether you’re bidding on your own brand name without touching your account. After you submit, I’ll offer you the option of read-only access so I can also see search terms and Quality Score. Read-only means I can look but never touch or spend, it takes two minutes, and you can revoke it in one click. Say no and you still get your report.
What happens after I submit the form?
I start straight away with what I can see from the outside, and email you the 5 Fixes Report within 24 hours. Nothing to sit through and nothing to unlock. The report is yours either way.
Do I have to book the paid setup call afterwards?
No pressure either way. The report is yours regardless. Most people would rather have it fixed properly than fix it themselves once they see what's actually wrong and what it's costing them. If that's you, book within 5 days of getting your report and your first month of maintenance is free.
I don't have a Google Ads account yet
This report is built to diagnose an existing account, so it isn't the right fit yet. Join the free Wednesday workshop instead: it covers whether Google Ads is the right channel for you and how to get started.