Every case study here uses a real, live Google Ads account, dated evidence pulled straight from the API, not a highlight reel. One is an agency handover. One was a self-managed account that had never recorded a single enquiry.
A physiotherapy clinic's Google Ads account, handed from a traditional agency to AI-led management, same campaign, same budget, same offer.
A new-build development ran Google Ads for five months and recorded not one enquiry. The ads were fine. The conversion tracking had never worked, so the bidding throttled itself to a standstill.